How We Handle Tour Publicity

1. Four to six weeks before the tour begins, we mail press kits and CD's to all applicable print media and websites in each tour market.
2. As the date approaches we thoroughly follow up with entertainment editors by faxing and e-mailing reminders and making phone calls.
3. We set up phone interviews between the band and the press.
4. We invite the press to attend shows for concert reviews or live interviews at the venue.
5. Canvas for show previews and CD reviews in all applicable publications along the tour route.
6. Provide a comprehensive report of results and send the articles that ran to the band.