X-Static Media Group's radio promotions specialize in Pop/Dance, Alternative/Rock, Adult Contemporary and Hip Hop/R&B. And while we do handle larger campaigns, it is assumed that most of our clients are entry-level; therefore most of our campaigns are designed to make sense to artists and labels who are just starting out.

We offer radio promotion campaigns in commercial and noncommercial stations.

Pop/Dance, while not the most-accepted format at college radio, pop records which do NOT have a "Britney" sound still can fare very well there. Britney-sounding records are best left out of college radio entirely.

Pop records that have a beat lend themselves to mixshows on commercial radio. Again, it may only be one spin a week, but these are the big stations that everyone knows about.

Then there is commercial regular rotation, where pop sells more records than any other format. But this very fact makes it the most expensive format to work, because of the level of competition that you are up against (almost 100% of your competition will be from major labels.) But as with alternative and rock, if your project is sufficiently backed, you can make quite a dent with the youth music buyers and concert goers.

Alternative and Rock are the most workable genres for a new band/label, with commercial, commercial specialty and non-commercial airplay opportunities available... on a small or large scale.

Adult Contemporary (AC) can be pretty much defined by Celine Dion. AC has something that is very appealing to new artists: Over one thousand stations, most of which are small. And it is on these smaller AC stations that there is room for new artists.

Now the bad news: College radio will not accept AC. On top of this, there are no commercial specialty shows for AC. So most of your opportunity for AC comes from the smaller commercial AC stations, of which there are hundreds.

A related genre to AC is Adult Album Alternative (AAA). Lenny Kravitz and Sheryl Crow are good examples of this format. AAA is a bit more flexible where radio is concerned, since it can be promoted to non-commercial radio in addition to commercial. The number of stations is limited (less than 100), however, so you may want to work other formats (like AC) simultaneously.

Hip Hop and rap can be described simply by: "Show me the wax!" And R&B is not far behind. Hip hop and rap are very workable to college, mixshow, and commercial regular rotation, whereas R&B is more suited to just regular rotation. Again, be prepared with the wax (vinyl)!

Hip Hop and rap have something that no other genre (except maybe metal) has... a strong grassroots album-buying population that does not rely on commercial radio for guidance. Yes, commercial regular rotation is a huge boost, but hip hop and rap can flourish (and sell a lot of albums) from just college and mixshow spins alone. And this not diminishing: More and more vinyl is being requested by stations... as it is in short supply!